CUPRA’S next step in its electrification strategy

CUPRA is taking the next step in its electrification strategy, delivering emotional design and instantaneous performance using the most advanced electric powertrain technology, with the launch of the CUPRA Born.

The brand’s first 100% electric vehicle seamlessly augments CUPRA’s DNA pillars of design, performance and electrification, that will deliver a credible performance electric model.

The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500 kilometres, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that,”said Wayne Griffiths, President of CUPRA and SEAT.“Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the traditional.” 

Stimulating design, electrifying performance and unconventional character set CUPRA Born apart and marks a new era for the brand. This all-electric model adds to a line-up that includes petrol-powered and plug-in hybrid variants of the CUPRA Leon, Leon Estate, Ateca and Formentor.

CUPRA’s approach to environmental consciousness encapsulates far more than simply the energy that power its vehicles – it extends to how it’s made and the materials within.

It is the first model of the brand to be delivered to customers net CO2 neutral. Energy from renewable sources is used in the supply chain and the remaining emissions are offset by environmental and project investments certified to the highest standards.

Designed and developed in Barcelona, at the headquarters in Martorell, the CUPRA Born will go into production at the Zwickau plant in Germany this September.